THE GIANT PARTNERSHIP OF SNAPCHAT AND AMAZON
THE GIANT PARTNERSHIP OF SNAPCHAT AND AMAZON
Amazon, one of the leading companies in E-commerce and Snapchat, a social media medium, provides a brand-new opportunity for the users to find the products they want. The giant brands have formalized their partnerships recently. Now, when any Amazon product is pressed and held with the Snapchat camera, the product information and price appear as a plugin on the phone. To run this function, simply press and hold any product registered on the Amazon site. You can then, by clicking on the plugin that shows up, either download the Amazon mobile app or buy the product you're looking for on the website. In terms of operation, Snapchat camera's operation as an "Amazon Barcode Reader" will undoubtedly increase the interest in both brands. One of the unclear subjects is whether Snapchat will charge commission on these sales. Snapchat that has brought different features for its camera in the past, wants to increase the number of its active users who have been declining for a long time. Can we assume that they are very close to this goal with their partnership with Amazon?