WHAT IS REMARKETING? WHAT IS IT USED FOR?
With the simplest definition of Remarketing; it is when people who enter your site are tagged and visit other sites, they come across your brand. In fact, it can be called a kind of catchy advertisement. Thanks to the ads, the person who visits your site is very likely to return to your site again.
Remarketing uses cookie-based technology. So what is this cookie-based technology?
A cookie created from a simple Javascript code is automatically placed on the computers of the people entering your site. In this way, your brand does not stop chasing your prospective customers.
What is the Benefit for Your Brand?
If your brand has a website, you are a brand that aims to grow. To do so, you can apply various advertisement techniques and increase your brand awareness. One of these types of advertising is ReMarketing. Some of the benefits are that;
•The awareness of your brand increases.
• The oblivion rate of your site or brand drops down considerably. You stick in the mind.
• An ad that shows up at the right time for your customer who wants to buy a product from your site but is hesitant at that moment can make him/her buy that product. Timing is very important in this type of ad.
• You can apply remarketing not only on your site but also on your social media account and mails that you manage. So by not being Some of the disadvantages of Remarketing are that we constantly encounter ads.
Limit the daily budget in a standard way, by analyzing ad ranges well to avoid bothering your customers. In this way, both your customers will not get bored with your ad and you will save a lot of money.