THE PROCESS OF CREATING A NEW BRAND
1- BRAND NAME AND COPYRIGHT
Brand name research should be done first. It should consist of positive and strong letters that will best represent the company in the sector, as well as being catchy, easy to perceive, appealing to the ear, eye, and language. Another thing to be considered in this research; if the institution will also serve abroad, the chosen name should not contain a negative meaning in the language used by the country in which it will do business. In addition, name research should be done simultaneously with domain research, and whether the names preferred are copyrighted. The domain of the favorite name should be taken immediately.
2- BRAND LOGO
After selecting the name that will reflect the brand correctly, logo designing should be started immediately. Logo design is extremely important and it is necessary to remember that it is like name, surname, and photograph that will represent you in your identity, and show the necessary sensitivity. It should consist of as much plain, understandable, eye-catching, aesthetic, strong and memorable lines as possible. Since the colors to be determined in the logo will also be the colors that will represent the company from now on, it is necessary to approach with the same sensitivity in this regard and find the colors that will stand out in the sector. Note: It should not be forgotten that the most beautiful and memorable logos are the simplest. Sorting all titles into a logo will disrupt perception.
3- CORPORATE IDENTITY DESIGN
All equipment belonging to the institution should be arranged in order to establish corporate language integrity over the selected and registered logo. All equipment needed by the company such as Business Card, Invoice, Letterhead, Diplomat Envelope, File, Notebook, Agenda, Keychain, Pen, Hat, T-shirt etc. including the corporate font style selected to use for all correspondence should speak the same language and reflect integrity.
4- CORPORATE WEB SOFTWARE AND DESIGN
As a necessity of this era, an institutional WEB page must be created. The gateway to the world and a successful showcase are now perceptible, easy, fast and accurate Web Software. The same integrity and concept design should be carefully reflected here.
5- SOCIAL MEDIA MANAGEMENT
Networks such as Facebook, Instagram, LinkedIn, Twitter, Google Plus are now actively used by everyone from all walks of life. These areas are the most up-to-date and most economical platforms that can quickly get results to highlight the brand directly or indirectly. If Social Media management is done correctly, the desired audience can be reached faster and the company can be recognized and trusted.
6- INTERNET ADVERTISING MANAGEMENT
It will also be a significant benefit to allocate advertising budget to the internet and stand out from time to time. This will allow you to get to the top of the search engine and be reached faster.
7- PROMOTIONAL TOOLS LIKE CATALOG & BROCHURE
It is necessary to prepare catalogs and brochures representing the right representation whether institutional or project-based and to benefit from these promos in face-to-face meetings. Having a printed promo in the hands of people will not make you forget and increase their feelings of trust.
8- BILLBOARD IN CITY AND HIGHWAYS, ADVERTISING AND ROAD PANELS
You could also regularly advertise in these areas in order to appear as much as possible and recall your brand.
All these studies we have mentioned above are your key template in the process of the birth and rise of a brand. If this process template is carried out with the right strategy in professional hands, it is inevitable to raise your brand up, gain trust, and of course, have sales that endure every year.
As Office701, we manage all these processes and determine the best strategy for your company with our specialized team. we also help you to eliminate negative situations through early analysis and measures by informing you at every step of the process and suggest possible precautions to avoid them. In addition to all of these, we help you to use your digital platform budget in the most optimal way and we evenmanage this budget with the right planning on your behalf.